CONTINENTAL ROAD - TT TYRE LAUNCH
AIM:
Create a social media campaign to accompany the wider launch campaign for Continental's new TT tyre. Our emphasis was on showcasing the speed of this industry-leading road tyre.
MY ROLE:
- Social media campaign strategy & planning
- Pre-production: Photography & videography shoot concept, planning and shot list
- Post-production: video & photography editing
- Content creation, incl. videos, images and copy
- Content scheduling
- Community management
HALIFAX FC WOMEN SOCIAL CONTENT
AIM:
Showcase the power and emotion of women's team sports through female participation in football.
MY ROLE:
- Photography incl. action and lifestyle shots
- Photo editing and colour correction
- Carousel post design to create interesting and engaging content
ÖHLINS MTB SOCIAL MEDIA CONTENT
AIM:
Utilise brand ambassador content in a way that showcases the Öhlins brand and products.
Utilise brand ambassador content in a way that showcases the Öhlins brand and products.
MY ROLE:
- Liaise with athletes and ambassadors to generate and produce content ideas
- Brief athletes and ambassadors with content requests that complement Öhlins' social media strategy
- Repurpose or reposition content to showcase the brand or products
- Edit videos to create new narratives from existing content
- Content creation, incl. videos, images and copy
- Content scheduling
- Community management
CONTINENTAL ROAD - ALL SEASON TYRE LAUNCH
AIM:
Create a social media campaign to accompany the wider launch campaign for Continental's new All Season tyre. Our emphasis was on showcasing the combined reliability and speed of the all season road tyre.
MY ROLE:
- Social media campaign strategy & planning
- Pre-production: Photography & videography shoot concept, planning and shot list
- Post-production: video & photography editing
- Content creation, incl. videos, images and copy
- Content scheduling
- Community management
